Improve Uber Passenger Identification

Jason Fried wrote an excellent proposal for making it easier for Uber drivers and passengers to identify each other. It is especially prescient to me because just yesterday I had to play this identification dance while getting picked up from the Seattle airport terminal. There’s a little section where all the ride-hailing service drivers pick up their passengers and the majority drive difficult to distinguish Toyota Priuses (Pri?). This system would have solved this situation perfectly. So, in Jason’s words:

So, hey, please do this! Take it! It’ll make that last moment prior to pickup smoother, and less awkward. No more “You? Me? Wait, are you? Wait, me?” pointing back and forth through car windows. It would help a lot of passengers and drivers alike.

UX Design