Thinking With Type, one of Ellen Lupton's other books, was one of my first introductions to the world of typography. Now she's written another great introduction to the world of indie book publishing.
She explains the advantages and disadvantages of different types of publishing, from major houses to the online options that now exist, such as Lulu, to self publishing. She only goes skin-deep as far as design techniques go, but it's a great starting point for beginners in book design, such as myself. One thing it has motivated me to do is create booklets for Christmas gifts this year. I recommend Indie Publishing for anyone who wants to learn the basics of book design and see examples of great examples of independent books.