CognitiveScale: Cortex Profile of One
Role: Senior Design @ CognitiveScale
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Cortex’s Profile of One is CognitiveScale’s profile building technology. The purpose of this project was to visualize and explore the profile for customers and potential customers.
![](https://assets.noahread.net/work/_1024x1024_fit_center-center_none/Profile-of-One-1.png)
Wireframes of different visualization options
Early on, the Profile was based on a hub visualization that would not scale to handle the hundreds, and perhaps thousands of attributes that any single profile might have. In the initial wireframes I searched for ways to visualize many attributes and came to an exploratory model based on querying attribute groupings.
![](https://assets.noahread.net/work/_1024x1024_fit_center-center_none/Profile-of-One-2.png)
Visualization components and dual viewing modalities
As the project progressed I began to direct and collaborate with other members of the design team as they have pushed the design forward, working with product leadership and front-end engineers.
![](https://assets.noahread.net/work/_1024x1024_fit_center-center_none/Profile-of-One-3-a.png)
Profile exploration view
This project was one with a lot of twists and turns, ultimately ending in a profile visualization that can travel from a high level down to granular attributes. I worked directly on the designs at different points in the project and directing other designers at others.